The trial alleys that EA has the difficulty in adapting to the benefit

Pursuit has recently been filed in Canada against Electronic Arts mainly concerning the corners of EA Sports Games. This trial alleys that EA uses the adjustment of the difficulty to strongly influence the matches in order to encourage fans of FIFA, Madden, NHL, etc. Buy lootbox to potentially unlock a good player who will help them win the next match. FIFA 21 is available now for Xbox One, Xbox Series X / S, PS4, PS5, Nintendo Switch and PC.

The problems with Randomised Controlled Trials

"Use not disclosed by EA of the mechanisms of adjusting the difficulty deprives players who buy players of players from the benefit of their good deals because the mechanisms of adjusting EA difficulty, rather than the indicated classification of players Ultimate Team of the players and the relative skills of the players, dictate or the least strongly influences the result of the match, ”alleges the pursuit brought against EA in Canada. "This is an auto-maintained cycle that benefits EA to the detriment of EA Sports players, because the mechanisms for adjusting the difficulty make players believe that their teams are less competent than they are not In reality, which leads them to buy additional players' packs in the hope of receiving better players and being more competitive. »»

"We would never use it to the advantage or disadvantage of a group of players against another in any of our games," said an EA spokesperson. "The technology has been designed to explore how we could help players who encounter difficulties in a certain field of a game to be done to move forward... We think that the affirmations are baseless and distort our games, and we will defend. " Although Electronic Arts pay attention to the way they deal with these allegations, it will be interesting to see how the trial takes place.

Do you think Electronic Arts uses predatory mechanisms to increase booty box sales? Let us know in the comments below!

Also look